7. No “experteese”

Don´t use “experteese”:

Many areas of expertise have their own language full of jargon, technical terms and acronyms. Some experts believe that speaking that language to non-experts increases their sense of authority and wisdom.

Not true. If your audience can´t understand what you´re saying, then they won´t get the message. Without the message, you won´t reach your goal.

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