Getting up in front of an audience has become increasingly important, even in a new world where social media has become so important.
An audience expects to understand what you are staying, and to find it interesting.
You want your audience to remember your main messages, and to be engaged.
You may have a lot of information from which to choose from, knowing that you only have a few minutes to speak.
You also want to be unique and memorable.
You may wish to stand alone without any aids, or you may have the opportunity to use multimedia large screens, in which case your script and visual aids will need to be carefully fine-tuned and timed.