Getting your message through media channels may be key to your communications strategy.
A separate media strategy may be a good idea here.
Who are your specific audiences? What types of media are best suited to get your messages to them? TV, radio, online, newspapers, magazines, issue-specific journals…?
Just because you got your story into one or two national newspapers doesn’t necessarily mean you’ll be able to achieve your communication goals.
There are numerous written media products, from press releases and advisories to story submissions.
Examples of media activities include press conferences, press trips and press dialogues.
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