Strategic

The following are examples of projects or campaigns where strategic communications was used to reach specific goals. Each example implemented multiple products. Most included a significant web-based dimension.

The European Environment State and Outlook Report 2010 (SOER 2010). Organization: European Environment Agency (EEA) (Agency of the EU). Copenhagen, Denmark

European anti-tobacco campaign. Organization: World Health Organization

Joint Danube Survey 2 (JDS2): Watch Your Danube. Organization: International Commission for the Protection of the Danube River

UNDP/GEF Danube Regional Project website. Organization: United Nations Development Programme/Global Environment Facility

Shared Environmental Information System (SEIS). Organization: European Environment Agency (EEA) (Agency of the EU). Copenhagen, Denmark

The Kiev Project. Organization: WWF

Also…

A Communications Planning Guide for International Waters Projects. Organization: Global Environment Facility

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