European anti-tobacco campaign

• Organization: World Health Organization Europe
• Purpose: Reduce the prevalence of smokers in Europe.
• My role: Communications Officer
• Strategic highlights:
  • Development, market testing and marketing of an international TV ad to national governmental health agencies in Europe
  • Travelling art exhibition expressing anti-smoking messages
  • Implementation of World No Tobacco Day in Europe with messages, posters, brochures, website, press release, international project competition and advice to national campaigns
  • Raising awareness of the tobacco industry’s negative practices
• View: Global World No Tobacco Day